Tuesday, March 3, 2020
Cracking the Alumni Magazine Market
Cracking the Alumni Magazine Market Cracking the Alumni Magazine Market                             In December, 1996, my wife Tina was diagnosed with breast cancer. She had her last radiation treatment in August, 1997. (Shes doing fine today.) I wrote a piece about the experience (David, I Have a Lump: Breast Cancer, One Husbands Story) and sent it off to several womens magazines. No magazines bit, although one person responded that while she loved the piece it didnt meet their current requirements. That was a kind way of saying that it didn’t fit in a magazine filled with such lofty pieces as Ten Ways to Please Your Man and How to Lose 25 Pounds in Two Weeks. A few years later, I decided to tackle the alumni magazine market. (My career to that point had focused on writing admissions and fund-raising materials for colleges and schools.) Id always admired CC, the alumni magazine of Tinas alma mater Connecticut College, so I wrote to the editor, complimenting her on the magazine, expressing my intention to write for the magazine and including the cancer piece as a sample o f my work. She immediately offered to buy the piece, and it was published in 2001. Since that time, Ive written over 50 articles and profiles for about 15 alumni magazines. A cover article about one woman led to a deep friendship and to my writing her
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